Final Summit Friday

Today was the last day of the Summit. It has gone by real quick. Amongst the final presentations was one by Satya Nadella who heads up the new Microsoft search team.

These are the people bringing you Bing. Personally I quite like Bing. I like the user interface, the pictures and the way it groups results. I don’t like the way that it doesn’t always find what I want though, which means moving over to Google for the more technical searches. Hopefully Bing will catch up in due course.

It was interesting to hear how Microsoft are trying to improve the “search experience” and are working on why we search, in a bid to improve the usefulness of the activity. The way I see it, they are changing Bing from “search” to a “research” engine. When you search for a place it will try to pull down travel and hotel details, along with pictures and links to official sites. Quite neat. This all needs some frightfully clever algorithms to recognise content, along with a fair amount of editorial input as well I would think. However, it is nice to see Microsoft not just trying to equal the competition, but to go beyond this and move the field on.

In the afternoon we had a final wander around Bellevue and then headed to a nearby place for tea.

..can you guess where?

After tea I’d booked seats to see Avatar again, at the local Imax cinema in 3D. Awesome.